Buy the demand that already exists.
Search advertising is the only channel where people tell you exactly what they want before you spend anything. The work is making sure your product feed, your landing pages and your bidding all agree with that intent — and that the results are judged on orders rather than on platform-reported conversions.
Google Ads management built on your catalogue, not a spreadsheet.
Most Shopping accounts underperform because the feed is stale, not because the bidding is wrong. Running the feed from your live catalogue removes that whole class of problem.
Search campaigns
High-intent keyword campaigns structured around how people actually search for your products, with match types and negatives maintained rather than set once and forgotten.
Google Shopping
Product listing ads driven from a feed that reads your live eqomOS catalogue, so price, availability and titles never drift out of sync with the storefront.
Performance Max
PMax campaigns run with asset groups, audience signals and exclusions deliberately configured, so the automation is guided rather than left to find its own way.
Demand Gen and YouTube
Upper-funnel video and discovery campaigns for products that need to be shown before they can be searched for.
Product feed optimisation
Titles, attributes, GTINs and category mapping tuned for Shopping specifically, because the feed is the single biggest lever in a retail Google account.
Conversion tracking that reconciles
Conversions imported from your order book rather than counted in the ad platform, so reported ROAS matches what finance can actually see.
Three places Google Ads budget leaks.
A Shopping campaign is only as good as its feed. Stale prices, missing attributes and weak titles suppress impressions before bidding is even a factor.
- Feed generated from the live catalogue
- Titles written for search, not for the shelf
- GTIN, brand and category attributes complete
- Disapprovals surfaced and fixed, not ignored
Broad match and PMax will find queries you never intended to buy. Negative keyword maintenance is ongoing work, not a launch task.
- Search term reports reviewed continuously
- Negative lists maintained per campaign
- Brand and generic separated for clean reporting
- Irrelevant query patterns excluded early
Platform-reported conversions are generous by design. Importing conversions from your order book gives you a number you can act on.
- Conversions imported from the order book
- Revenue net of returns and cancellations
- New versus repeat customer split
- Margin-aware ROAS, not just revenue ROAS
The things buyers actually ask
No, and be careful of anyone who does. Achievable return depends on your margins, your category's competitiveness and your landing experience. We will model a realistic range from your own data before you commit budget.
Yes. That is the main advantage of running ads next to the platform — the feed reads the live catalogue, so price and stock changes propagate instead of drifting until someone notices.
You do. We work inside your account with the access level you grant, and you keep the account, the history and the learning if we ever part ways.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
SEO
Technical, content and category SEO for eCommerce catalogues that need to be found.
Open page → Growth · MTAMeta Ads (Facebook & Instagram)
Facebook and Instagram advertising with catalogue-driven creative and honest attribution.
Open page → Growth · PRGProgrammatic Advertising
Automated buying across exchanges, measured against orders rather than clicks.
Open page →See what your Google Ads account is actually returning.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.